What is craft beer?
Craft beer is made by a professional craft beer brewer through a special brewing process. This type of beer usually uses fresh raw materials, cultivates specific fermentation heads, and uses special fermentation and brewing techniques. In addition, brewers add other spices and seasonings to this beer to give it a unique flavor and texture. Different from industrial beer, craft beer tastes fuller and more individual.
How to create a craft brewery?
Creating a craft brewery requires the following steps:
1. Review the various requirements and requirements of craft breweries;
2. Organize an accountant or accountant and apply for the required licenses, be sure to follow local laws;
3. Create a production studio and purchase brewing materials;
4. Design goals and marketing strategies;
5. Purchase and install brewing equipment;
To open a craft brewery, the beer equipment required includes: brewing equipment (such as brewing tanks, fermentation tanks, etc.), brewing raw materials (such as yeast, malt, hops, etc.), processing equipment (packaging machines, bottling machines, filling machines, etc.) , filling and sealing machines, etc.), material handling equipment (squeezers, mixers, etc.), bottle making equipment (filling machines, filling machines, sterilizers, etc.), storage equipment (storage tanks, freezers, etc.) and other auxiliary equipment (such as mixers, bottle washing machines, cellar washing machines, etc.), etc.
You can refer to: Build brewery equipment list and cost
6. Select yeast and other raw materials and configure fermentation and other processes;
7. Make beer;
8. Prepare beer for labelling, packaging, and processing;
9. Choose a bottle that matches the craft brewery;
10. List craft beer for sale.
The above are the main steps in creating a craft brewery.
How to brew beer?
Step1.Purchase brewing ingredients. To brew any kind of beer, you must first purchase the corresponding raw materials, such as malt, hops, water, hops, etc.;
Step2. Spray. Put the malt into the multi-hole sprayer and control the heat at 65-75 degrees Celsius; use a pointed sprayer to control;
Step3. Fermentation. The sprayed beer raw material is called "saccharification juice", and then it is put into the fermenting tank and a certain amount of yeast is added;
Step4. Filling. The fermented beer should be filled from the fermentation barrel into beverage bottles or barrels in time, and sealed for storage;
Step5. Finished product. Through the fermentation of yeast, the finished beer can be sold on the market.
Here is a simple description of the brewing process of beer, you can consult our experts.
How to build a beer brand?
To establish a beer brand, you can start from the following aspects:
1. Determine the beer brand strategy.
2. Do a good job of market research and insight, understand the preferences and consumption behavior of your target customers, and formulate meaningful brand declarations and visual images for customers.
3. Develop an attractive product or product portfolio to meet the needs of potential customers.
4. Build distribution network to reach potential customer base.
5. Develop influential brand promotions and activities to enhance brand exposure and improve sales performance.
6. Focus on technological innovation, and constantly introduce competitive new products to provide more consumer choices and build brand stickiness.
Creating a beer brand is one, one of the distillations of creating a brewery. The brand of craft beer represents the flavor and characteristics of beer.
How to build a beer sales channel?
To establish a beer sales channel, you can start from the following aspects: first, clarify the target market for sales, analyze the needs of consumer groups, and formulate meaningful publicity and activities for the beer brand; second, correctly identify and choose suitable cooperation Partners, preferably experienced and reputable distributors; Finally, increase investment in publicity, use precise marketing methods to increase the exposure of the beer brand, communicate and coordinate channels, in order to establish an efficient service support system.
Beer sales channels can help you quickly recover the cost of creating a brewery and create profits.
